On Call Locksmiths Case Study
Leads Increased By 70%
Our Client
On Call Locksmiths are the leading provider for locksmith services in Melbourne and the surrounding areas, with over a decade of experience.
Their Challenge
On Call Locksmiths has been using Google Ads for years, were able to drive a significant amount of conversions into their business but the cost per lead was just too high to maintain profitable.
Our Solution
Diving into the technical and operational details of On Call Locksmiths Google Ads, we analyzed their campaigns and quickly identified the key areas that needed attention.
The main issues On Call Locksmiths had were:
- Automated bidding strategies causing extremely high CPC
- Low ad relevance causes a low conversion rate
- Lack of structure
- Keywords with no match type
We implemented solutions to address these issues and defined Key performance indicators (KPIs) to measure and fine-tune improvements.
With continued monitoring, we were able to fully optimize the campaigns.
The Results
In just 6 Month On Call Locksmith Saw
- 70% Increase in Conversions
- 50% Decrease in Cost per Conversion
- 36% Increase in Conversion Rate
The Process is Easy
- 1
First we investigate your current campaigns and discover what's working and what's not, and develop a plan for improvements.
- 2
Next, we deploy the improvements and define the Key Performance Indicators (KPIs) that allow us to measure campaign effectiveness.
- 3
Finally, we monitor your campaigns, analyze their performance, and make adjustments to ensure peak performance.
A Word From Our Client
Alon and his team were able to increase the number of daily calls to my business while reducing the campaigns' cost. That's a huge win for us!