Fresh Air Case Study
Maximizing Profitability with a 60% Decrease in Cost Per Conversion
Our Client
Fresh Air Duct Cleaning has a single goal in mind; to improve the safety and health of residents in Dallas and Houston, Texas. Providing various services (Air Duct, Dryer Vent, & Chimney Cleaning) to improve indoor air quality, prevent fires, and maintain the air within residents' homes.
Their Challenge
Fresh Air has been using Google Ads for quite some time with another agency although
- Account was not at all profitable
- Conversion tracking issues
- Limited ad copies running
- Limited keywords being used
Our Solution
- Implemented correct and proper conversion tracking
- Daily optimization of search terms
- Shifted to Target CPA automated bidding strategy
- Created an A/B test campaign for testing a new landing page
- Created and tested new ad copies
The Results
Since we handled the Fresh Air account we have seen the following results
- 189.47% Increased Conversions
- 60.29% Decreased Cost per Conversion
- 128.07% Increased Conversion Rate
The Process is Easy
- 1
First we investigate your current campaigns and discover what's working and what's not, and develop a plan for improvements.
- 2
Next, we deploy the improvements and define the Key Performance Indicators (KPIs) that allow us to measure campaign effectiveness.
- 3
Finally, we monitor your campaigns, analyze their performance, and make adjustments to ensure peak performance.
A Word From Our Client
I have been working with Alon for several months now. After years of having paid ads unsuccessfully managed with a different company and losing lots of money. Alon and his team came in, and right away within a couple of months, I became profitable and receiving a great amount of leads. His team is very helpful, responsive, and communicative about all parts of the way, they are open to help at any time and response rate is very fast.
I highly recommend them to anyone needing paid ads campaigns managed at the high levels. Thank Alon and Boostme team.